Trends in the men’s cosmetics market

Does it make sense nowadays to divide cosmetics into women’s and men’s? The answer is simple – yes. Men’s face and body skin has completely different needs and physiology, and thus requires separate care than women’s skin. Men’s skin is thicker, contains more collagen, and produces more sebum and sweat. It is also more prone to irritation due to frequent shaving of the face. Due to these aspects, the men’s cosmetics market has developed significantly in recent years and is today an important and still full of opportunities and prospects sector of the cosmetics industry.